About this project

Industry
E-commerce

Region
Asia

An established e-commerce platform in Southeast Asia was losing customers during checkout. We performed a UX audit and heatmap analysis to uncover friction points. From optimized CTAs to simplified checkout forms and mobile interface adjustments, every change was A/B tested. The end result: a smoother user experience that translated directly into higher conversions.

Key Metrics:

  • Conversion rate improved by 25%

  • Cart abandonment reduced by 40%